There are hundreds of different ways to become a digital marketer… but these are the Top 4 ways that you can be the best digital marketer.
1. Leverage the data
Learning how to handle data is very important in the current data-driven world. One should definitely know how to analyse data, as finding marketers with good data analysis is rare.
So you need to understand the importance of creating, analysing and revising strategies with numbers.
2. Get involved in paid social advertising
Research indicates that $36 billion was spent in 2017 on social advertising, with the majority spent onFacebook ads.
Facebook marketing is known to be more effective at targeting your customer’s persona, giving your campaign a winning edge over your competitors.
You can improve your social advertising skills to become a better digital marketer through;
- Learning more about granular targeting and how to customise it to your audience.
- Understanding how to deep-dive into Facebook insights.
- Learning more about how creative images can improve the performance of boosted and sponsored content.
3. Excel at email marketing
Email has become a complex marketing tool that delivers serious results.
Getting familiar with niche targeting and list segmentation as well as split testing and analysing metrics including bounce, open and clickthrough rates, is vital in excelling at email marketing and becoming a successful digital marketer.
4. Focus on visual marketing
In today’s world, people engage better with visual content. From stand-alone images to video, infographics and animated GIFs that are used in social content, 35% of marketers found that visual assets were the most important feature of successful content. Furthermore, 65% of senior marketing executives believe that visual content is the key to how their brand’s story was communicated. Focusing on effectively implementing visual content into your marketing campaigns will result in 94% more views that content that does not contain relevant images.