Over the past decade, advancements in technology, data analytics and social media have completely revolutionised the environment that businesses operate in. Technology has created new markets for businesses to sell in and completely changed the ways that businesses promote their brands and connect with their customers. There is no denying that technology

I’m going to start this chat with you by making certain assumptions. Please feel free to correct me if I’m wrong. Here goes. I’m assuming that:

• You are involved in the business.
• You are providing a service that exists either as some form of action or in a product that fulfills a need, or both.
• You can succe

It ought to go without saying that the reputation of your business should mean everything to you. From reviews to feedback from clients, the perception of your firm is ultimately what will win (or lose) you clients. With the fallout from the Royal Banking Commission slowly dying down, it is a good time to reflect on how important reputation truly is to se