At this point in time, ignoring online marketing is like opening a business and forgetting to tell anyone.
Without a strong online presence, you will struggle to sell your products. However, if you develop (and follow) a comprehensive online strategy, you are sure to target potential customers and enhance your e-commerce sales.
Being 100% honest, turning a struggling business into a capable, online visionary will take more than one blog entry to achieve. But in this post, I will show you the online methodologies that will kick start your business’s e-commerce success.
1. Target Buyer’s Keywords Using SEO
In order to understand your buyer’s journey and your customer’s persona, you must perform appropriate keyword research. It is only when you understand your buyer’s intent, you can effectively target them through SEO.
SEO is all about increasing traffic to your website connecting your customer’s needs with the selected keywords that will result in them buying your product or service. These keywords should be incorporated into your website’s page elements such as the title of the page, content headlines, image names and inbound links in order for your SEO strategy to be most effective.
2. Introduce a YouTube Channel
When customers don’t trust or recognise your brand, it is hard to increase online sales. Creating a YouTube channel to discuss your product or service, can be instrumental in creating connections with customers and driving online sales. Make sure that you perform content research and prepare a script that will impact your audience through targeting your buyer’s journey. Furthermore, a YouTube channel will increase the visibility of your brand at a significantly lower cost than many of the other options that are available to you.
3. Automate Your Emails for Cross-Selling and Abandoned Carts
A targeted email marketing platform can significantly enhance the completion rate of sales to your business. This can be a very effective way to ‘remind’ customers about the interesting products that they have left in their carts and forgotten to purchase. Furthermore, an email marketing platform can be an effective way to sell other related products that will add more value to your business in sales.
4. Social Media Promotions
Social media is one of the most effective tools available to a business trying to establish a relationship and engage with customers. You have the opportunity to gain natural visibility and thus, target more customers. You can share information about your product and directly interact with your customers by answering their questions on social media platforms.
5. Promote your Brand on Q&A Websites
Q&A websites such as Quora provide you with a platform to promote your product or service to customers who are genuinely interested in it. For example, if your business provides resume writing services, answering questions related to resumes or cover letters on Quora will promote your business.
So, if your business is struggling to make online sales, try implementing a few of these strategies to target potential customers and increase your sales.